SPAFi

What Is Optical Advertisement?

Written by Matúš Repka

Optical advertisement is a name used for specially made pictures that can move, change their design or evoke counter impression in order to attract our attention and rouse our active visual interest.

Optical advertisement is active, it creates an illusion of movement, interaction, change and spacious perception, due to which it can capture our attention at the first sight, stop us and make us discover it. This way both its direct effect and a long-term subconscious advertisement exposure are substantially increased (“Oh yes, it was THE advertisement with the moving merry-go-round…!”)

Read more: What Is Optical Advertisement?